Reasons to invest
Computer Mania offers franchise opportunities to business minded, computer lovers looking to invest and be part of our successful organisation.
Computer Mania was one of the first independent IT retailers in South Africa, and our success has seen us expand to 30 (14 owned and 16 franchises) outlets across Gauteng and the Western Cape. With 26 years of focused IT knowledge and experience, we offer our customers trusted advice and affordable technology solutions that inspire them to come back over and over.
All our stores are relationship centric and designed to help customers through their entire experience with a single contact. They are predominantly located in upmarket shopping malls where the heavy foot traffic contributes to impulse buying and turnover. Stores typically occupy between 60 and 200sqm, and will employ two to four sales people in addition to the store owner or manager. Outlets that offer an in-store technical centre will require additional staff.
Computer Mania stores are well stocked, and our competitively priced range of products are extensively advertised in our catalogue and on our website. We stock trusted brands as well as customise computers to meet specific needs of customers, whether it be for business, personal or gaming use.
Computer Mania’s unique positioning as a specialised technology retailer, which offer value and sound expertise, makes this a dynamic franchise opportunity with country wide prospects.
Located in Cape Town, Computer Mania’s head office and technical support team are adept at managing remote stores. With a success record spanning 23 years, they are equipped to lead a dedicated franchisee to become a successful Computer Mania retailer.
During the initial four weeks training, the programme covers sales, product, systems, administration, merchandising and point-of-sale training. This period of classroom training is followed by two weeks of in store training. Ongoing training is available on an ad-hoc basis throughout the year and is compulsory for all.
Each store is listed with contact details on the website and in the full colour catalogue, raising awareness of the brand and the store positioning. Marketing communication encourages customers to visit the store nearest them.
To receive the full benefit of the franchise system, franchisees must be willing to trade within the framework provided by the franchisor. Prior retail experience will be a definite advantage. Staying abreast of technological developments is critical and franchisees will benefit from a keen interest in computer related products and serving customers.