What are counterfeit cartridges?
Counterfeit cartridges are copy or imitation inks and toners which are produced and sold using the Brother trademark unlawfully. Not only do they violate Brother's trademark and intellectual property rights but they also don't adhere to the stringent health and safety, quality and environmental compliance checks that we have in place at Brother.
Where are counterfeit cartridges sold?
Counterfeits are most commonly sold online. Often, these sites will appear in internet searches for printer ink and toner, advertising cheap or discounted Brother products and may even use the Brother brand name in the web address.
Counterfeit cartridges may also appear on popular marketplace sites, too.
Why Authenticate ?
Brother Genuine printer supplies are designed as a complete printing system and have been intelligently engineered to work seamlessly with Brother printers. We use a security hologram on our supply packaging for easy authentication.
The dangers of using counterfeit inks and toners:
Unreliable– They may be unreliable as they don't adhere to the same high standards or undergo the same rigorous testing as Brother Original cartridges.
Unsafe– Counterfeits have greater potential to break and leak, potentially damaging your printer and releasing harmful particles into the atmosphere.
Poor quality– The output is poorer from cartridges that haven't been expertly designed and tested by Brother to produce the highest quality print.
Illegal – By purchasing counterfeits, you are supporting illegal organized crime.
More likely to end up in landfill – they generally print less and are not as durable, meaning they may end up in landfill prematurely.
How does Brother protect its customers from counterfeit cartridges?
At Brother, we take counterfeiting very seriously. To protect our brand and our customers, we work closely with our partners, including Amazon, and are committed to detecting counterfeits both on and offline. The figures below show the action we have taken against counterfeit suppliers to protect our customers.
Source: Corsearch Brand Protection Report for Europe, September 2018 - July 2023.
- Listings reported: We have reported 296,135 online product listings across 8,621 sellers, 38 marketplaces and 23 territories for trademark/copyright infringement or misleading information such as not stating compatibility.
- Listings removed or corrected: We have resolved 223,639 product listings by taking them offline or correcting the misleading information displayed on them.
- Websites reported: We have reported 375 websites for fraud, scamming, phishing or infringing content. 117 websites complied with some taken offline while others had infringing content removed.
For more information, visit the original article on Brother's website here.
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