Apple iPhone 16 256GB - White

iPhone 16 is built for Apple Intelligence, the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple. Now you can take the perfect photo or video in record time. Camera Control gives you an easier way to quickly access camera tools. Simply slide your finger to adjust camera functions like exposure or depth of field, and toggle through each lens or use digital zoom to frame your shot — just how you like it. The latest generation of Photographic Styles gives you greater creative flexibility than ever before, so you can make every photo even more you. And you can add, change, or remove a style anytime you want. We’ve created new styles that let you dial in your exact desired look with more advanced skin-tone rendering and set it across your photos. And thanks to the powerful A18 chip, you can see the change in a live preview before you apply it. Personalize every style even more with the new control pad, which makes it easy to adjust tone and colour simultaneously. You can also use the slider to adjust the intensity of the specific colours, instead of applying a one-size-fits-all approach. Meet A18, custom-built for Apple Intelligence — and so much more. It jumps two generations ahead of the A16 Bionic chip in iPhone 15. And it powers next-level camera features like Photographic Styles and Camera Control. All with exceptional power efficiency to extend battery life. iPhone 16 has been designed to make room for a larger battery, which works together with A18 to deliver a big boost in battery life, even with so many new features. So you can game, binge, and rock on — and on. The Action button on iPhone 16 is a fast track to your favourite feature. Just press and hold to launch the action you want — the flashlight, a voice memo, Silent mode, and more. You can also set up Shortcuts to open an app, run a series of tasks, or change actions depending on the time of day or your location. Or use it to take actions in an app, like setting an alarm or even ordering your favourite coffee drink.