- ASUS South Africa recently opened up two shop-in-shop concept stores in partnership with Computer Mania.
- The retailer has the stores in Mall of Africa and Brooklyn Mall, with more to come in the new year.
- They feature a curated display of ASUS’ premium product lines, including ROG and Zenbook, along with the latest notebooks and accessories.
With the past couple of weeks being intense within the retail space thanks to Black November and Cyber Monday, you may have missed the roll out of new ASUS concept stores at two local malls.
In partnership with retailer Computer Mania, ASUS South Africa has debuted a new retail experience in the form of its “shop-in-shop” concept stores that seek to offer consumers an unfettered hands-on with the company latest products.
More specifically, the concept stores are designed to highlight the best of what the Taiwanese PC and laptop specialists have brought to our shores.
“The shop-in-shop concept features a thoughtfully designed display, highlighting ASUS’s premium product lines, including the ROG (Republic of Gamers) and Zenbook ranges. This unique retail experience brings the ASUS vision and brand identity to life, offering customers an immersive and hands-on look at the latest in ASUS technology,” it explains in a release shared with Hypertext.
“Each store showcases a curated selection of the latest notebooks and key focus models, complemented by a range of cutting-edge accessories. Designed with captivating lighting and an inviting layout, the displays draw customers into the space, making the ASUS section a centrepiece within the Computer Mania stores,” adds ASUS South Africa.
At the time of writing, two locations feature the ASUS concept stores, with one being set up in Mall of Africa on 25th November and the other at Brooklyn Mall on 26th November. The company says that more are on the ay in the new year, with Canal Walk, Cavendish Square, and Clearwater Mall already earmarked over the coming weeks.
“We’re thrilled by the positive reception over the past week. Our new shop-in-shop concept creates an engaging environment where customers can explore our innovative solutions firsthand, from high-performance gaming systems to sleek, professional notebooks,” points out Jessica Burnett , country marketing manager at ASUS.
For those wanting to check out what ASUS has online first before heading to the concept stores to experience them in-person, head here.
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