In partnership with retailer Computer Mania, ASUS South Africa has debuted a new retail experience in the form of its “shop-in-shop” concept stores that seek to offer consumers an unfettered hands-on with the company latest products.
More specifically, the concept stores are designed to highlight the best of what the ASUS have brought to our shores, in one of South Africa’s premium technology retailers.
The shop-in-shop concept features a thoughtfully designed display, highlighting ASUS’s premium product lines, including the ROG (Republic of Gamers) and Zenbook ranges. This unique retail experience brings the ASUS vision and brand identity to life, offering customers an immersive and hands-on look at the latest in ASUS technology.
“Each store showcases a curated selection of the latest notebooks and key focus models, complemented by a range of cutting-edge accessories. Designed with captivating lighting and an inviting layout, the displays draw customers into the space, making the ASUS section a centrepiece within the Computer Mania stores,” adds ASUS South Africa.
The ASUS “shop-in-shop” concept stores are exclusive to Computer Mania, with 5 stores showcasing this unique concept, including, Brooklyn Mall, Canal Walk, Cavendish Square, Clearwater Mall and Mall of Africa.
“We’re thrilled by the positive reception over the past week. Our new shop-in-shop concept creates an engaging environment where customers can explore our innovative solutions firsthand, from high-performance gaming systems to sleek, professional notebooks,” points out Jessica Burnett, country marketing manager at ASUS.
“As part of our commitment to staying at the forefront of technological innovation, Computer Mania has integrated the best of ASUS into our offering. This ensures that customers not only enjoy the highest level of performance, but also benefit from advanced features that make their purchasing experience smarter, faster, and more intuitive”, concludes Jandré de Milander, Computer Mania, CEO.
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